You could
recall your bitter experience, when you were made accountable for some challenging
project, without authority to use the critical resources, available within the
organization. There are situations when top management thinks that this project
is a regulatory requirement, a necessary evil, which can in no way contribute
to the bottom line. Sometimes top management as well as the senior staff
members feel that Quality management system is forced on them by outsiders, and
its outcome (success or failure) wont impact the organization. Some such issues
may result in partial or complete failure of the QMS, resulting in poor quality
of products and services.
Often a
Government agency or a major client of yours insists on your implementing QMS,
and getting it certified to ISO 9001 certification
requirements. Third party audit as per ISO 9001 is able to reduce second party auditing
costs. Many of the certified vendors
however, forget about QMS, once the certification is successful. They revisit
it, only when the surveillance audit becomes due. QMS fails to make an impact
on the business processes, as it is not used in planning the business operations
of the company.
There are no
doubt so many standards for the QMS, and there are regulatory requirements which
add to burden of documentation and record keeping. International Standards
Organization (ISO) is trying to adopt common structure for all of its standards,
to reduce the duplication of documentation.
Quality
management system partly successful
In some sectors
of the economy however, QMS appears to be marginally successful in driving the
realization of better quality of
products and services. Automobile part manufacturers, for example, who got their
QMS certified, have been able to fulfil the requirements of some global
customers. Second party audits by clients too have played a significant role,
in maintaining product conformity.
Common causes of failure
There are some
common reasons for the failure of Quality management systems. These are as
follows:
1. Attitude of helplessness and indifference:
Lack of
involvement of people results in an enforced system. People feel helpless and
indifferent about new procedures and methods to be adopted for the success of
the QMS processes. If people are involved in writing procedures, they are more
likely to be enthusiastic about implementing the same.
2. Alignment of strategy and planning
Lack of alignment
of business strategy, strategic plans and critical processes (process criteria)
can result in a system that may not be successful in achieving results.
Sustained efforts are needed in aligning and integrating the processes and
their criteria, to drive improvement of quality for products and services.
Planning must take into account the risks involved, due to unplanned changes in
resources as well as the customer requirements.
3. Visibility of improvements
While
improvement may be just trickling in, communication and visibility may be
lacking in most cases. Excessive expectation can also harm the chances of
success. We must show patience in looking for improvements.
4. Visible leadership and support
Owners and top managers
must be optimistic and willing to spare their time and energy to demonstrate
visible commitment and support for ensuring success of the quality management system.
They must motivate the process owners and employees to succeed in improving
quality of products and services. Recognition of improvement effort too is
important for driving the successful implementation of the system.
5 constraints of skills and other resources
Skill gap is an
important bottleneck in many organizations that aspire to deliver world class
products and services. Right HR policies and conducive working environment can
ensure that right talent can be acquired. Performance management systems and
people development plans must ensure that people keep upgrading critical skills
and work in teams to ensure success for the organization through quality product
and service offerings.
Management must
invest in appropriate technology to be able to meet the changing expectations of customers. Funds needed for
QMS development and people development need to be made available.
Expertise in
development of appropriate QMS is sometimes a constraint. Selecting a competent ISO 9001 Consultant can
help you overcome this bottleneck.
6. Clarity of Relationships and communication
Lack of clarity of area of responsibilities
and overlaps sometimes cause nonconformities resulting in poor output quality.
Effective communication by the top management must ensure that roles and
responsibilities and interrelation ships are clearly understood and process
interfaces don’t become ‘no man’s land’. Customer requirements and regulators
expectations must be very clearly understood by each of the employees, as well
as the vendor’s process owners. Interdependence and interaction of different
processes and criteria of the processes must be clearly communicated.
7. Not being driven by customer
When the
quality improvement is not driven by customer, the probability of success
appears to be low. Customer involvement in quality improvement through QMS is a
crucial requirement for visible quality improvement. When the voice of the
customer is captured and used for improvement in product and service features,
then the improvement efforts get aligned to customer requirements.
8. Audit which doesn’t look at the big
picture
Auditors are
trained to look at individual clauses of ISO 9001, but they fail to look at the
big picture of quality of goods and services delivered by the company. Issues
related to integration of network of processes and optimum balancing between
customer expectations and needs of other interested parties such as
shareholders and vendors can’t be easily audited. Auditor’s expertise in the
business process and technology adopted by the company can sometimes add value
to auditing process.